Marketing and Communications Fundamentals.
A five-week in-person training programme for junior or inexperienced marketing and communications professionals, bridging the gap between academic knowledge and workplace reality.
Two ways to run this programme for your team.
Five-Week Programme
- Duration Five weeks
- Session length Three hours per week
- Group size 3 to 10 participants
- Location In person at your offices
- Where Cape Town initially
Two-Day Intensive Workshop
- Duration Two full days
- Group size 3 to 10 participants
- Location Anywhere in South Africa
- Format Condensed, high-impact delivery
- Ideal for Teams outside Cape Town
Practical insight into how marketing and communications operate.
Understanding the role of marketing within the business and how strategy guides activity
Learning how to identify and understand audiences and stakeholders
Developing clear messaging and communication frameworks
Understanding how different marketing channels work together
Gaining practical insight into campaign planning, execution and measurement
Each session combines theory with practical exercises for immediate application
Five weeks. One complete marketing foundation.
Understanding Marketing Foundations
An introduction to the purpose of marketing within organisations and the relationship between strategy and activity.
Audience Understanding and Positioning
How organisations define target audiences, identify insights and position their messaging clearly.
Messaging and Brand Communication
Developing strong value propositions, consistent messaging and clear brand communication.
Channels, Content and Visibility
Understanding how organisations choose channels, plan content and maintain consistent visibility.
Execution and Measurement
How marketing work is delivered in practice and how teams measure success and improve performance.
Built for teams that need to deliver while still learning.
Junior or inexperienced professionals are often expected to deliver marketing activity quickly while still learning the fundamentals of the discipline.
This programme provides the structured understanding that helps them build confidence and contribute more effectively to their teams.
By grounding participants in the practical foundations of marketing and communications, organisations can strengthen the capability of their teams and improve the quality of marketing work delivered across the business.
This course is designed to bridge the gap between academic knowledge and the practical realities of marketing inside organisations, delivered in person, in small groups, with real-world examples and guided discussion.
Melissa Attree
Senior Marketing & Communications Strategist · 30+ Years ExperienceMelissa is a senior marketing and communications strategist with more than thirty years of industry experience working with brands, organisations and leadership teams.
She has lectured at UCT, Red & Yellow, AAA and the IAJ, and specialises in making concepts practical, engaging and accessible.
She founded NIVEN Learning in 2025 to help make marketing knowledge accessible to business owners and teams who need it most.
Let's get your team up to speed.
Discuss running this programme for your team, whether that is the five-week Cape Town programme or the two-day intensive anywhere in South Africa.
Sessions include real-life examples, practical exercises and Q&A to ensure maximum value.