Marketing and Communications Fundamentals for Corporate Teams
A five-week in-person training programme for junior marketing and communications professionals
Marketing and communications teams today are expected to move quickly, manage multiple channels and deliver measurable results. Yet many junior professionals enter the workplace with strong academic knowledge but limited exposure to the practical realities of marketing inside organisations.
At the same time, senior leaders often do not have the time to step back and explain the fundamentals while teams are under pressure to deliver campaigns, content and communications.
This course is designed to bridge that gap.
Delivered in person and in small groups, the programme introduces the practical foundations of marketing and communications through real-world examples, structured frameworks and guided discussion. Participants gain a clearer understanding of how strategy, messaging, content and channels work together in practice.
The course is led by Melissa Attree, a senior marketing and communications strategist with more than thirty years of industry experience working with brands, organisations and leadership teams. She has also lectured at UCT, Red & Yellow, AAA and the IAJ and specialises in making concepts practical, engaging and accessible.
Let's get your Marketing and Communications teams up to speed in an accessible and structured way. During the sessions we'll also discuss real-life examples, practical exercises and facilitate Q&A to ensure maximum value.
Course format
Duration: Five weeks
Session length: Three hours per week
Group size: Between 4 - 10 participants
Location: Delivered in person at your offices (Cape Town initially)
Alternative format: The course can also be delivered as a two-day intensive workshop for teams anywhere in South Africa.
What participants will learn
Participants will gain practical insight into how marketing and communications operate within organisations, including:
Understanding the role of marketing within the business and how strategy guides activity.
Learning how to identify and understand audiences and stakeholders.
Developing clear messaging and communication frameworks.
Understanding how different marketing channels work together.
Gaining practical insight into campaign planning, execution and measurement.
Each session combines short theoretical segments with practical exercises to ensure participants can apply what they learn immediately.
COURSE OUTLINE
Week One - Understanding marketing foundations
An introduction to the purpose of marketing within organisations and the relationship between strategy and activity.
Week Two - Audience understanding and positioning
How organisations define target audiences, identify insights and position their messaging clearly.
Week Three - Messaging and brand communication
Developing strong value propositions, consistent messaging and clear brand communication.
Week Four - Channels, content and visibility
Understanding how organisations choose channels, plan content and maintain consistent visibility.
Week Five - Execution and measurement
How marketing work is delivered in practice and how teams measure success and improve performance.
A course like this is important for your team's growth
Junior professionals are often expected to deliver marketing activity quickly while still learning the fundamentals of the discipline. This programme provides the structured understanding that helps them build confidence and contribute more effectively to their teams. By grounding participants in the practical foundations of marketing and communications, organisations can strengthen the capability of their teams and improve the quality of marketing work delivered across the business.
Investment
Five-week in person programme (Cape Town based)
R13,000 per attendee.
Includes 5 x 3-hour sessions for groups of four to ten participants.
OR Two-day intensive workshop anywhere in South Africa.
Get in touch to discuss running this programme for your team: melissa@niven.biz or connect with me on LinkedIn.
WHO IS NIVEN LEARNING?
I’m Melissa Attree, a seasoned marketing and communications leader turned independent advisor, and I founded NIVEN Learning in 2025 to help make marketing knowledge accessible.
I’ve spent three decades leading teams, developing strategies, and creating award-winning campaigns, and there’s nothing I love more than helping others build their business with intention and integrity.
During my career I have lectured at UCT, Red & Yellow, AAA and the IAJ. I love making concepts practical, engaging and accessible.
Driven by the same kind of clear thinking and creative energy that has powered me through my career, I’ve created NIVEN Learning platform to give business a simple and targeted approach to marketing and communication.
email me: melissa@niven.biz or connect with me on LinkedIn.
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